The market is shifting toward the big screen, quality environments and curated supply — everywhere. Here's the data behind why Yieldenza is built for what comes next.
As linear viewing declines, ad budgets are following audiences to streaming. In the US, CTV is forecast to approach US$47B by 2028; worldwide, CTV is on track to exceed 40% of all ad spend by 2030. Combined CTV + linear TV nears US$100B in 2027. The same pattern — linear down, CTV up — is playing out across APAC and Europe.
Mobile is the majority of global digital ad spend, and roughly 90% of mobile time is spent inside apps rather than the mobile web. APAC — led by mobile — is on track for US$489B in digital ad spend by 2029. For brands, in-app is simply where the audience is.
Four shifts are reshaping premium programmatic — and each one plays to a curated, transparent marketplace.
Buyers consolidate spend into curated deals and premium marketplaces. Sell-side curation becomes the default way to buy quality at scale.
As third-party cookies fade, durable first-party and contextual signals — and owned & operated supply — become the premium currency.
Streaming becomes the primary way audiences watch. CTV's share of budgets keeps climbing worldwide through 2030.
SPO and transparency pressure squeezes out the long tail and arbitrage. Direct, accountable supply wins.
We're built for the premium, curated, post-cookie market — let's talk.