Yieldenza ("Yieldenza", "we", "us") operates a programmatic advertising marketplace connecting premium publishers with advertisers across connected TV (CTV), in-app and owned & operated app inventory. This Privacy Policy explains how we handle personal data in connection with our website and our advertising services. This is a working draft prepared for review; final company registration details, our Data Protection Officer contact, and dated effective date will be inserted before launch.
This policy applies to (a) visitors to this website, (b) representatives of our publisher, advertiser and partner clients, and (c) end users who interact with advertising delivered through our marketplace. We act as a data controller for our website and business contacts, and typically as a data intermediary / processor or independent controller (depending on jurisdiction and context) for data processed in the course of delivering programmatic advertising, alongside our publisher and buyer partners.
Depending on your relationship with us, we may process:
We do not seek to collect special categories of data, and we do not knowingly build advertising profiles on sensitive characteristics.
Our website uses strictly necessary cookies and, subject to your consent where required, analytics and functional cookies. Our advertising services rely on pseudonymous identifiers and similar technologies rather than the website's cookies. Where required (including in the EEA, the UK and Switzerland), we and our partners rely on a consent management platform (CMP) to obtain and respect your choices. You can manage cookie preferences through your browser and, on mobile, through your device's advertising settings.
Delivering programmatic advertising involves trusted partners — supply-side and demand-side platforms, measurement and verification vendors, and publishers. Where Google advertising or measurement products are used within a campaign, Google's handling of data is governed by Google's Privacy Policy (policies.google.com/privacy) and its partner policies (policies.google.com/technologies/partner-sites). A full list of our partners will be maintained and available on request.
Where the GDPR or comparable laws apply, we rely on: legitimate interests (operating and securing our marketplace and business communications), consent (for non-essential cookies and certain advertising activities), contract (to provide services to clients), and legal obligation. In Singapore, we handle personal data in accordance with the Personal Data Protection Act (PDPA), including its consent, purpose limitation and protection obligations.
We share data with our publisher and buyer partners and service providers strictly as needed to deliver the services described above, and with authorities where legally required. We do not sell personal data in the sense of exchanging it for money outside the delivery of advertising services.
As a global marketplace, we may transfer data across borders, including outside your country of residence. Where we do, we use appropriate safeguards such as standard contractual clauses or equivalent mechanisms.
We keep personal data only as long as necessary for the purposes described, to meet legal and reporting obligations, and to resolve disputes. Advertising-related identifiers are retained for limited periods consistent with measurement and fraud-prevention needs.
Subject to applicable law, you may have rights to access, correct, delete, restrict or object to the processing of your personal data, and to data portability. In the EEA/UK you may also lodge a complaint with your supervisory authority; in Singapore, with the PDPC. To exercise your rights, contact us using the details below.
We maintain administrative, technical and organisational measures appropriate to the risk to protect personal data against unauthorised access, loss or misuse.
Our services are directed to businesses and are not intended for children. We do not knowingly process the personal data of children, and we support child-directed treatment (such as COPPA/GDPR-K signals) where publishers designate inventory accordingly.
We may update this policy from time to time. Material changes will be posted here with a revised "last updated" date.
Questions or requests about this policy or your personal data can be sent to:
Yieldenza
160 Robinson Road, #14-04 SBF Center, Singapore 068914
Email: privacy@yieldenza.com
This draft policy is provided for review and does not yet constitute the final, legally-reviewed version. We recommend a legal review (Singapore PDPA + GDPR/UK GDPR) before publication.